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Apply Yourself: 28 Marketing Awards Worth Going For
blog.hubspot.com

“Something that is conferred or bestowed especially on the basis of merit or need.” That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch — especially with that “merit” part. After all, we all love merit-based recognition, especially at work. Being recognized for a job […]

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How Redesigning HubSpot's Website Doubled Conversion Rates
blog.hubspot.com

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it. Like most major projects at […]

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15 Hidden Instagram Hacks & Features Everyone Should Know About
blog.hubspot.com

Instagram has become the favorite social network of many — and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram — up 5% from the previous year. Compare that, for example, to 24% on Twitter. Plus, folks don’t just use Instagram casually — 35% […]

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How to Become the Most Persuasive Copywriter on the Planet
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Copywriting, when compared to other forms of writing, is a different kind of animal. It’s not necessarily about writing well. It’s about writing persuasively. It doesn’t matter if you’re a world-class wordsmith or a literary genius. If you can’t effectively move readers through the proper sequence of steps and ultimately convince them to buy, your […]

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How to Minimize Cart Abandonment in Your Checkout Process
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Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many lost sales and potential lifelong […]

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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need
blog.hubspot.com

“Unriddled” is HubSpot’s mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It’s tech news: explained. Unriddled: The Tech News You Need 1. Twitter (and Facebook) Takes Washington Twitter CEO Jack Dorsey made not one, but two […]

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New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
blog.hubspot.com

As marketers, we all know that great writing can help our content stand out from the crowd. But in addition to crossing our t’s and dotting our i’s, we need to make sure that we’re balancing our equations and refining our formulas.  Yes, my friends: Marketing requires a scientific approach.

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Mac or PC? A Brief History of Apple & Microsoft’s Ad War
blog.hubspot.com

For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out “ad war.” Remember those “Hi, I’m a Mac”; “Hi, I’m a PC” television ads from the late 00s? You know, the ones depicting a young, casual, cool Justin Long as Mac and an older, out-of-touch John Hodgman as PC? These funny […]

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