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How to Write Effective Job Ads for Your Hiring Funnel
blog.hubspot.com

What’s so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s views and clicks. In turn, that […]

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How to Write a Case Study: The Ultimate Guide & Template
blog.hubspot.com

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it […]

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How to Write 5 or More Articles a Week and Not Burn Out
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If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time, you don’t see instant rewards. So, how do some people write three, five, or even ten articles every week? You might think that they work […]

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
blog.hubspot.com

At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work doesn’t end once you’ve taken that beautiful photo […]

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How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
blog.hubspot.com

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no […]

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
blog.hubspot.com

Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive […]

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How Long Should It Take You to Write a Blog Post? [New Data]
blog.hubspot.com

It’s no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right? But … when it comes to writing a new blog post, how […]

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How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
blog.hubspot.com

As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well — or don’t know at all. This is cold outreach, and, for better or for worse, it has its purpose. Sometimes, in order to further our marketing campaigns, it’s helpful to […]

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