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About the Author: How to Write a Quality Author Bio
blog.hubspot.com

If contributing guest posts is part of your content distribution and promotion strategy, you’re probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated with a teeny, tiny paragraph about yourself. Unless you wrote the article for purely altruistic reasons, this paragraph, though short, […]

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How to Write a Business Plan: A Step-by-Step Guide (With Examples)
blog.hubspot.com

Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas — it’s whether these ideas are any good that really matters. That’s precisely […]

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How to Write Effective Job Ads for Your Hiring Funnel
blog.hubspot.com

What’s so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s views and clicks. In turn, that […]

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How to Write a Case Study: The Ultimate Guide & Template
blog.hubspot.com

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it […]

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How to Write 5 or More Articles a Week and Not Burn Out
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If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time, you don’t see instant rewards. So, how do some people write three, five, or even ten articles every week? You might think that they work […]

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
blog.hubspot.com

At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work doesn’t end once you’ve taken that beautiful photo […]

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How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
blog.hubspot.com

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no […]

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
blog.hubspot.com

Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive […]

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