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How to Focus: 5 Ways to Overcome Distractions at Work
blog.hubspot.com

When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to a squirrel’s. Checking my RescueTime dashboard […]

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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
blog.hubspot.com

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy […]

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How to Work with Influencers: The Ultimate Guide
blog.hubspot.com

How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust — especially when it comes to an investment in a product or a service? According to Twitter, if you really […]

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How to Communicate Effectively at Work With Your Boss
blog.hubspot.com

Do you feel like you and your boss are on the same page most days of the week? If you nodded “yes” emphatically, that’s fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team’s marketing strategy, only 50% […]

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5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work
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SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it […]

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9 Link Building Email Outreach Templates That Actually Work
blog.hubspot.com

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I’m ambidextrous (I can write with both hands), I’m the adoptive mother of three cats (one of whom is named Kitty), and before coming to […]

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Want to Know How to Make Influencer Marketing Work?
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The Internet is a noisy, overcrowded place. Building momentum for your brand is often an uphill battle, and getting your audience to buy in can be daunting. So, how do you get people to take you seriously? How can you go from being just a little fish in a vast ocean to becoming a recognizable brand or […]

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Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.
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Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based […]

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