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Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
blog.hubspot.com

In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating […]

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The Sky's the Limit: 7 Weird Inventions That Were Big Marketing Hits [Infographic]
blog.hubspot.com

It’s happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it “sells like hotcakes,” as the saying goes — and you think to yourself, “Well, I could have invented that.” But there’s a reason why these products sell. They come with a use that’s […]

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SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common. Pinterest and Instagram have conditioned people to use and trust this form of discovery, and oftentimes, I find it produces even more relevant results than text-based search. With images, you […]

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New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
blog.hubspot.com

If you’re running experiments and optimizing your presence on social media, it’s easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works. And if you do that again and again and again, you can get stuck doing the same-old-same-old optimization techniques, ignoring exciting […]

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11 Things You Didn't Know You Were Doing Wrong on Twitter
blog.hubspot.com

Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website?

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
blog.hubspot.com

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.

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