The bright lights and continuous camera flashes, the vivid colors of jerseys and face paint, and those eye-pleasing TV ads … oh those TV ads! Yes, my friends, the big game is an incredibly visual experience — one that surprises the senses and entertains the masses (meaning the 100 million+ Americans who watch each year).
As marketers, we all know that great writing can help our content stand out from the crowd. But in addition to crossing our t’s and dotting our i’s, we need to make sure that we’re balancing our equations and refining our formulas. Yes, my friends: Marketing requires a scientific approach.
Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn’t struggle with it so much. But, alas, I do. From coming up with great topic ideas, to formulating compelling arguments, to stringing sentences together in a way that makes the experience enjoyable for readers, there are a lot […]
So much to learn, so little time to do so. Have you ever felt like you can’t keep up with all of the new marketing tips, tricks, and trends that keep popping up on the interwebs? In this age of information overload, sifting through the noise to find the signals that matter to you (and […]
I hate to break it to you, my fellow merrymaking marketers, but … the party is over. The champagne bottles have all been popped, the toasts have all been made, and those holiday hangovers have all become distant (but painful) memories. Now it’s time to move on to the toughest part of the New Year: […]
The modern marketer wears many hats. From creating killer content, to crafting compelling emails, to engaging with folks on social, there’s always plenty to keep a marketer busy. As modern-day Renaissance men and women, many of today’s marketers are expected to do it all … while balancing on one foot … and juggling chainsaws.
Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn’t some newfangled buzzword, nor was it a word that’s particularly exciting or memorable. The word? How. Don’t let the diminutive length of “how” fool you: While just three letters, it’s extremely powerful. “How,” by its […]
We’ve all been there before: You’re sitting at your desk, your schedule is clear for the next few hours, and you’ve done everything in your power to create the perfect environment for writing. Your favorite music is playing softly in the background, your phone is on silent, and you’re ready to get down to business. […]