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How Redesigning HubSpot's Website Doubled Conversion Rates
blog.hubspot.com

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it. Like most major projects at […]

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How to Design a Website: 50 Brilliant Homepage Designs to Get You Started [Free Ebook]
blog.hubspot.com

Before you jump into a website redesign project, start with a little inspiration. Here at HubSpot, we’ve created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you’re seriously considering a website redesign, you might not be […]

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Stop Missing Out on 99% of Your Website Traffic [SlideShare]
blog.hubspot.com

Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. To […]

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How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
blog.hubspot.com

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. Especially in the B2B sector, where […]

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Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
blog.hubspot.com

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you’re improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. That’s why it’s so critical to ensure […]

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17 Things People Absolutely Hate About Your Website
blog.hubspot.com

One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of […]

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What To Do If Your Website Traffic Is Down
blog.hubspot.com

You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing: Don’t panic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major […]

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Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
blog.hubspot.com

Redesigning your website is a great way to get a fresh start. But how do you know when it’s actually time to get the ball rolling on an overhaul?  Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone […]

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