Website

The Top 20 Elements That Add Credibility to Your Website
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Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy. If you’re offering something without a trusted name or brand behind it, people will be hesitant to […]

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How to Get Started With LinkedIn's New Website Demographics
blog.hubspot.com

I don’t know about you, but I have an odd fascination with LinkedIn’s “Who’s Viewed Your Profile” feature. There’s a natural curiosity about who’s checking it out, and why. A fan of my writing? My manager? An ex-boyfriend who’s feeling remorseful as a result of seeing all the great things I’m doing with my life? Regardless […]

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How Different Color Schemes Can Impact Sales on Your Website
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While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need […]

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How to Incorporate Social Proof on Every Page of Your Website
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Every online marketer knows that the Internet is an insanely skeptical place. It’s with good reason. Let’s be honest. Our space is littered with faux gurus and hyped up promises. You’ve seen them: “Make $500 000 with your first online course launch.” “Give me 15 minutes, and I’ll give you a profit generating machine!” Okay, […]

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How to Gain More Branded Search Volume to Your Website
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If your business is not a brand, it is a commodity. ~Donald Trump So maybe not everyone is a massive fan of the prez these days, but you can’t deny he knows a thing or two about branding. And I think we can all agree that online branding is incredibly important. This is especially true […]

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20 of the Best Website Homepage Design Examples
blog.hubspot.com

You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the […]

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How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
blog.hubspot.com

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities — how can you be expected to choose? Whether you’re diving into a major website redesign or a creating a simple infographic, you need a […]

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How to Blast Away the Top 15 Conversion Roadblocks on Your Website
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Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rate optimization has increased over the past decade: And there are more and more conversion rate optimization (CRO) agencies popping up every day. A quick search on Google for “conversion rate optimization agency” gave me nearly […]

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