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How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
blog.hubspot.com

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities — how can you be expected to choose? Whether you’re diving into a major website redesign or a creating a simple infographic, you need a […]

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How to Blast Away the Top 15 Conversion Roadblocks on Your Website
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Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rate optimization has increased over the past decade: And there are more and more conversion rate optimization (CRO) agencies popping up every day. A quick search on Google for “conversion rate optimization agency” gave me nearly […]

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How Redesigning HubSpot's Website Doubled Conversion Rates
blog.hubspot.com

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it. Like most major projects at […]

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How to Design a Website: 50 Brilliant Homepage Designs to Get You Started [Free Ebook]
blog.hubspot.com

Before you jump into a website redesign project, start with a little inspiration. Here at HubSpot, we’ve created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you’re seriously considering a website redesign, you might not be […]

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Stop Missing Out on 99% of Your Website Traffic [SlideShare]
blog.hubspot.com

Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. To […]

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How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
blog.hubspot.com

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. Especially in the B2B sector, where […]

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Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
blog.hubspot.com

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you’re improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. That’s why it’s so critical to ensure […]

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17 Things People Absolutely Hate About Your Website
blog.hubspot.com

One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of […]

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