Visual

How to Use Canva: An 8-Step Guide to Creating Visual Content
blog.hubspot.com

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles […]

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A Visual Guide to the Science of Twitter Success [Infographic]
blog.hubspot.com

After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!” At long last, we’ve been able to uncover […]

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The ABCs of Compelling Visual Ads [Infographic]
blog.hubspot.com

This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.  This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to […]

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The Free Templates You Need for Visual Content Design
blog.hubspot.com

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And in social media, visuals pretty much make or break your presence. In fact, according to Buffer, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets. And if […]

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Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
blog.hubspot.com

In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted, the image-focused Instagram is now surpassing Twitter in daily mobile traffic. And Facebook posts with images generate an estimated 53% more likes that solely text-based posts. While many have noticed the trend and […]

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A Visual History of Google Algorithm Updates [Infographic]
blog.hubspot.com

In the early days, Google’s search engine wasn’t nearly as powerful or accurate as it is today. I’m talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure: Step 1: Stuff your keyword […]

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]
blog.hubspot.com

Great storytelling is a great differentiator. Imagine you’re walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What’s going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage […]

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17 Stats You Should Know About Visual Content Marketing in 2015
blog.hubspot.com

Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and […]

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