Video

Marketers Weigh In: Which Live Video Platform Should You Use, and When?
blog.hubspot.com

Do you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions  around everything between what’s for lunch and the latest marketing news — […]

9
Like
Save
How to Start Using Video in Your Marketing
blog.hubspot.com

Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it. That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible. And right now, that means creating video content. […]

9
Like
Save
Just Getting Started With Video Marketing? Here’s the First Video You Should Make
blog.hubspot.com

One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to read blog and news content. But […]

6
Like
Save
7 Reasons Why No One is Watching Your Video Content
blog.hubspot.com

You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right? Before I worked at HubSpot, when […]

10
Like
Save
How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
blog.hubspot.com

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — […]

7
Like
Save
How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment
blog.hubspot.com

Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone — right now, there’s […]

6
Like
Save
Should Writers Fear the Rise of Video?
blog.hubspot.com

Few things in human history have been as influential as the written word.   Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, “advertising is a business of words.” But will it always be? After […]

8
Like
Save
6 Viral Video Marketing Examples That Will Never Get Old
blog.hubspot.com

Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add […]

3
Like
Save