Video

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands
blog.hubspot.com

It’s hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we’re always looking for what’s next. We know that it’s not enough to rest on our […]

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
blog.hubspot.com

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to […]

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5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%
feedproxy.google.com

Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually. You may have even seen my video ads, which I’m using to promote my businesses. I’m doing this, of course, because Facebook Video is huge right now. One of the more recent studies found that there are […]

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What Consumers Really Want From Your Video Content [Infographic]
blog.hubspot.com

Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

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The State of Video Marketing 2017 [New Data]
blog.hubspot.com

It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand […]

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How to Create 360-Degree Video: The Ultimate Guide
blog.hubspot.com

There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on […]

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The Proven Guide to Using Live Video to Build Your Personal Brand
feedproxy.google.com

The Proven Guide to Using Live Video to Build Your Personal Brand2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video […]

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10 Excellent Examples of Video Marketing on Facebook
blog.hubspot.com

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded […]

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