We’ve all been there… You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start rolling in, right? The only issue is the traffic never “rolls in”. As you already know, getting people to read, share and talk about your content is […]
Whether you’re handling the marketing efforts for your business or you’re a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier. Enter some content from the past week.
Hi. My name is Anum Hussain, and I am not a professional designer. But … I’ve “designed” the majority of our marketing ebooks. I’ve “designed” endless PowerPoint presentations. I’ve “designed” CTAs, social
You already know content marketing is the new SEO. So what are you waiting for? Might as well go out there and start blogging so you can get more search traffic, right? Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw up hundreds of articles and expect them […]
Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are happening; they’re just surrounded by irrelevant clutter.
Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising.
You have thousands of visitors coming to your site, but no conversions. So what do you do? Should you change up your marketing campaigns… maybe redo your targeting? Or even worse, pause your SEO and content marketing efforts? Probably not. Before you modify your marketing campaigns you should spend some time optimizing your site for […]