Tips

Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]
blog.hubspot.com

Whether you’re a seasoned content marketing connoisseur or you’re just getting your content marketing sea legs, it’s never a bad idea to review the basics. From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, “A […]

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How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
blog.hubspot.com

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no […]

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How to Customize Your Facebook Page: 7 Tips and Tricks
blog.hubspot.com

As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing […]

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5 Tips to Help Make a Killer Marketing Video
blog.hubspot.com

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a […]

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3 Marketing Tips to Boost Donor Retention
blog.hubspot.com

It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times.  According to a survey by Fundly, for 40.5% […]

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10 Tried-and-True Tips for Sales and Marketing Alignment
blog.hubspot.com

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … […]

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5 Advanced Formatting Tips to Maximize Time on Site and Conversions
feedproxy.google.com

You get it, right? You need great content if you’re going to use content marketing to build your website’s traffic. But that’s not enough by itself. If you just used plain text in all your posts, barely anyone would read them, no matter how good your writing and message were. You need to make it readable. […]

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Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]
blog.hubspot.com

In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website. While link building is critical […]

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