Tips

How Experiential Marketing Works: 7 Enlightening Tips
blog.hubspot.com

What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened. As marketers, […]

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8 Advanced Tips for YouTube Search Optimization
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When was the last time you watched a YouTube video? If you’re a normal human being with access to the Internet, my guess is you interacted with YouTube in some way in the last 24 hours. YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed […]

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7 Tips to Take Your Content From “Meh” to Amazing
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One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates […]

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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
blog.hubspot.com

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want your business’ […]

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
blog.hubspot.com

At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work doesn’t end once you’ve taken that beautiful photo […]

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6 Unconventional Tips to Create Content Faster
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How much content have you written in the past month? Are you happy with that amount? Most marketers answer no to that question. In fact, 44% of marketers say that producing consistent content is one of their biggest challenges: Believe me, I get it. Creating a high amount of high quality content on a regular […]

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How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
blog.hubspot.com

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of […]

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How to Have a Super Productive Weekend: 12 Helpful Tips
blog.hubspot.com

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. “Productivity” has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. […]

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