Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch. As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant […]
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it’s become a go-to platform for […]
Think about the average college’s website for a second. Chances are, it feels a little out of date. You probably can’t even read its content on your phone without lots of pinching and zooming. Crazy right? It’s the virtual front door of the campus. This website needs to attract and inform current and prospective students, their families, alumni, professors, […]
At some point in your life, you’ve probably been on a team. Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department — it’s likely that you’ve experienced the feeling of strength in […]
They say there’s such a thing as love at first sight … but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you. I am now in love with you. Wanna tie the knot?” Maybe I’m a skeptic, but I’m pretty sure […]
This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have.
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need to see examples of outstanding content. It helps us get through creative ruts, make […]