It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet, while SEO is more of a young whippersnapper with […]
Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections, expand your social network, and […]
If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Achieving big league success in a creative field can […]
Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also […]
After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!” At long last, we’ve been able to uncover […]
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads. Now, the platform is moving into the ecommerce realm with its […]
When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be? And, would you expect the person who reads the tweet to follow up on the issue in person? You may not have very high expectations for
Some people think email is dead. They say that it’s become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating. Well, hate to break to you, but those folks are wrong. And I’ve got a SlideShare presentation to back me up.