Strategy

How 11 Students Built a Company's Inbound Strategy with HubSpot Certifications
blog.hubspot.com

If you’re familiar with the HubSpot Academy, then you know it offers online certifications and free tools to help people all over the world learn how to market, sell, and grow an inbound business. Recently, HubSpot Academy launched its Education Partner Program, which helps college and university professors teach inbound marketing, sales, and provides guidance on […]

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How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy
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Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to think about why they’re doing […]

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How to Tweak Your PPC Strategy During the Holiday Season
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Just like in life, there’s an ebb and flow to marketing success. That means a huge part of finding success as a marketer is being adaptable. This allows you to capitalize on trends and strike while the iron is hot. And if there’s any time of year that impacts sales and marketing, it’s the holidays. […]

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How to Create a Link-Building Strategy from Scratch
feedproxy.google.com

Google examines roughly 200 different factors to determine page rank. That’s a lot! But what’s arguably the most important is backlinks. Here’s a chart from Moz that shows how important links are: Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.” In March 2016, Google Search […]

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16 Video Marketing Statistics to Inform Your Q4 Strategy [Infographic]
blog.hubspot.com

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.  […]

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What Is Channel Strategy? What Marketers Should Know
blog.hubspot.com

Be honest. Do you know what your non-marketing colleagues do all day? Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in […]

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Why Generation Z Should Be Included in Your Content Strategy [Infographic]
blog.hubspot.com

I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who […]

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How to Leverage User-Generated Content in Your Marketing Strategy
blog.hubspot.com

These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality. Having one great piece of content is always going to be better […]

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