Strategy

Here’s Why Your Customer Acquisition Strategy Isn’t Working
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Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the process of turning leads into paying customers comes with a lot of twists and turns. What looks great on paper doesn’t necessarily […]

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5 Psychological Concepts That'll Strengthen Your Social Media Strategy
blog.hubspot.com

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us […]

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48 Instagram Stats That'll Help You Improve Your Posting Strategy
blog.hubspot.com

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting. But how do […]

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How to Upgrade Your B2B Marketing Strategy with AdWords
blog.hubspot.com

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Neatly Organize […]

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
blog.hubspot.com

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just […]

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
blog.hubspot.com

Ever feel like your business is too “niche” to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching for the content you’ll create.  The great thing about an inbound marketing tactic like blogging […]

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6 Steps to Creating a Successful Social Media Strategy for ANY Network
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Fact: social media sites drive over 31% of all referral traffic on the Internet. That is a huge amount. It’s on a similar level with search referral traffic: So, if you pay attention to SEO, doesn’t it make sense to pay the same attention to social media as well? You might have already known that. […]

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Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand
blog.hubspot.com

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.  […]

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