StepbyStep

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
blog.hubspot.com

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]

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How to Create a Twitter Moment: A Step-by-Step Guide
blog.hubspot.com

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can […]

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How to Write a Business Plan: A Step-by-Step Guide (With Examples)
blog.hubspot.com

Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas — it’s whether these ideas are any good that really matters. That’s precisely […]

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A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic
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Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content that passes the 3,000-word mark blurs the line between an article and a guide, making it a unique type of content. It’s detailed, but it’s not too long. It’s the perfect type of content to truly […]

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A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates
feedproxy.google.com

I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect. Data is logical. But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling. […]

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A Step-by-Step Guide to Using Authenticity and Transparency to Improve Trust
feedproxy.google.com

Authenticity and transparency are two of the latest marketing buzzwords thrown around. Just because a word is catchy doesn’t mean it’s meaningless, but it also doesn’t necessarily mean it’s meaningful. There are plenty of buzzwords that lost their meaning. But these two are different, I believe, because they represent two aspects of modern marketing that […]

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How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
blog.hubspot.com

By now, you probably know that today’s buyers hold all of the power when making a purchasing decision. You’re also probably aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With […]

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A Step-by-Step Guide to Creating Reader Personas
feedproxy.google.com

There’s only one key behind producing great content, day after day… You don’t need to be the best writer. You don’t need to be a top expert (although it can help). You don’t need any fancy tools (although they can also help). What you do need to do is understand your reader. Most marketers would rather spend […]

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