State

State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]
blog.hubspot.com

Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or […]

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Here's the 2017 State of Digital Marketing [Infographic]
blog.hubspot.com

Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention. That’s why the Search Engine […]

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Where We Are: The 2017 State of Content Marketing [Infographic]
blog.hubspot.com

“Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, […]

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The State of Social Media Demographics: 2017 Benchmarks [Infographic]
blog.hubspot.com

There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’s what the folks at Nielsen […]

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The State of Video Marketing 2017 [New Data]
blog.hubspot.com

It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand […]

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The State of Freelance Writing: Data on Pay, Bylines & Quality Content [Infographic]
blog.hubspot.com

Writing blog posts and other content takes time — time you and your team might not feel like you have to spare. And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Better yet for those companies, those results continue to pay out over […]

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State Department's Senior Tech Advisor Discusses Marketing, Social, and Emerging Technologies [Q&A]
blog.hubspot.com

Imagine if someone told you to stop wearing pants right now. This person explained how pants were the trend of a past generation, and to be an effective human being in the modern world, you could only wear leggings. This early adopter of leggings presented data on the life improvements and health benefits of wearing […]

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