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Why We're Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
blog.hubspot.com

There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. And yes, that includes us. […]

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The Complete Guide to Starting a Podcast for Agencies
blog.hubspot.com

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage — but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Although blogs are still […]

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Make Personalization Work by Starting with the Right Data
blog.hubspot.com

Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword? In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little […]

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Scoble: Google Is Starting to Remind Me of Microsoft
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. It’s been a bumpy few weeks at Google. First the search giant missed on earnings and the stock took a hit. Then Business Insider said Google is weak in search and weak in mobile. Then […]

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