Social

The Stories Behind 5 Social Networks That Never Caught On
blog.hubspot.com

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?  A lot these primitive social networks go forgotten, but that doesn’t make their stories any less important. […]

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How to Keep Up With Social Media News & Trends
blog.hubspot.com

If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all. Social media is constantly evolving. For example, […]

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5 Psychological Concepts That'll Strengthen Your Social Media Strategy
blog.hubspot.com

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us […]

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9 Questions to Ask Before Creating Another Social Media Account
blog.hubspot.com

The social landscape today looks a lot different than it did last year … or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. Sound familiar?  For a lot of marketers, determining exactly where and when to spend your precious resources […]

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising
blog.hubspot.com

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and […]

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Reacting to Metrics: How to Use Data to Make Concrete Social Media Marketing Improvements
feedproxy.google.com

Metrics aren’t perfect. But if you can’t measure something, you have no idea whether it’s working or not. While metrics don’t always tell the whole story by themselves, together, they can provide you with the whole picture. This allows you to spot problems as well as opportunities for improvement in all areas of your business, […]

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Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
blog.hubspot.com

  As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. But […]

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6 Steps to Creating a Successful Social Media Strategy for ANY Network
feedproxy.google.com

Fact: social media sites drive over 31% of all referral traffic on the Internet. That is a huge amount. It’s on a similar level with search referral traffic: So, if you pay attention to SEO, doesn’t it make sense to pay the same attention to social media as well? You might have already known that. […]

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