SlideShare

Stop Missing Out on 99% of Your Website Traffic [SlideShare]
blog.hubspot.com

Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. To […]

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5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]
blog.hubspot.com

When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay. Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it’d surpassed 10 million registered accounts […]

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How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]
blog.hubspot.com

Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that’s pretty much everyone. We all love watching the performance of our content — the good and the bad. What was our open rate? Clickthrough rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. But then […]

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Ready for the Future of Sales? 9 Experts Predict What to Expect [SlideShare]
blog.hubspot.com

This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales. Did you know that Franz Kafka’s “The Metamorphosis” was actually just an allegory for the changing nature of the European sales model in the early 19th century? While that might just be an urban legend, sales is once again […]

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Bold Shadows, Flat Design & Hero Images: The Top 10 Web Design Trends in 2015 [SlideShare]
blog.hubspot.com

The design of your website is a valuable part of your business’ marketing efforts — not to mention your sales and customer service efforts, too. And, just like you keep on top of marketing updates and trends like the savvy marketer you are, you also need to be sure you’re keeping up with design trends. After all, […]

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How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]
blog.hubspot.com

Please raise your hand if you’ve ever felt personally victimized by PowerPoint. When you open it up, you’re hit with stark black Calibri font on a white background, killing any creative spark you may have felt. It’s daunting enough to creating a 10-slide deck to report your monthly marketing metrics — never mind putting together a PowerPoint that could […]

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OOO, EOD, NRN? 20 Email Acronyms Everyone Should Know [SlideShare]
blog.hubspot.com

Confession: I used to speak like a robot. When I applied for my first job, I sounded something like Geoffrey the butler from The Fresh Prince of Bel Air mixed with IBM’s Watson: Hello Sir or Madam, This letter is to inform you of my supreme interest in the position of Marketing Associate currently available at your firm. […]

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How to Use Stock Photos Without Looking Lame [SlideShare]
blog.hubspot.com

Stock photos are tricky. When chosen or used poorly, they can look forced, fake, or just plain silly. (Just look at the photo to the right to see what I mean.)  But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts. So it’s perfectly fine to […]

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