I recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?
Look, I said ass. And in a minute, you’ll know why. One of the most common questions we get is around crafting titles. In fact, we got one in this blog post’s comments section … hence me writing this here post.
Have you ever felt that no matter how much time or money you dump into your marketing campaigns, things just aren’t working out? If you have, don’t worry: you’re not alone. The solution to solving your marketing problems isn’t spending more money. Spending more money on something that isn’t working typically leads to losing more […]
Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]
Increasing the amount of traffic to your website isn’t the only way you can increase your revenue. Boosting your conversion rate can also provide a nice lift in revenue. When you optimize for conversions, you have to go for big lifts. Small lifts don’t always hold true in the long run, which makes them ineffective. […]
The social media landscape has changed over the years, so if you’re starting to leverage social media today, you might be late to the game. That means you can’t leverage some of the tactics I used to boost my social media accounts because I did them when sites like Twitter and Facebook first came out. […]
By now, most marketers know the drill. Tweet early and often. Be fun and personable. Don’t tweet politics or religion. Work toward engagement — not follower count — and the leads will find you. So far, it’s working.
Is the pen mightier than the sword? In the marketing world, it is. With a few little tweaks to your website copy, you can drastically increase your conversion rate. The beautiful part about these tweaks is that you don’t have to be a professional writer or a wordsmith… these are simple changes that anyone can […]