You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those oh-so-valuable calls-to-action that generate inbound leads. Need I say more? So why, […]
As part of my 2014 goal to gain 50,000 new subscribers, I set out to find a better way to do guest posting. I was already using tools to making it easy for anyone to sign up to my newsletter via my own blog, but I needed to find a way to make it easier […]
It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page.
Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. That’s why it’s so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could […]
Not everyone who works in marketing imagined they’d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. Recently, there was a discussion on
Views, visits, visitors — it’s all the same, right? Not so fast, speed racer. If that’s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions. Because lots of people tend to throw these various terms around all willy-nilly,
What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Do you think you could explain it in 30 seconds or less? Give it a try. We can wait … Yep, it’s harder than it sounds!
Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing’s most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, […]