Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and […]

When it comes to Excel, here’s a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that’ll help you get it done with just a […]

Advertising is different from SEO. While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not. The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest. It’s important to choose one or two channels—and learn […]

We’re SEOs and marketers, right? Although we might know a bit of the technical stuff, that’s really more for developers. But sometimes, hiring a developer to help out with something isn’t possible. Maybe you can’t afford it, or maybe you would have to wait too long. That’s where you need to take matters into your own […]

Did you know that just 3% of people generate 90% of the impact online?  Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.  To help you get familiar with the concept […]

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation […]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. When you manage multiple clients with multiple sources of data, […]

There’s a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions? Compelling readers to actually read the article is an art form in and of itself — and if you don’t do it well, then you’re denying […]