Simple

The Simple Test That Doubled Leads in One Week
blog.hubspot.com

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that […]

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These 2 Ridiculously Simple Tactics Will Boost Your Conversion Rates by Next Tuesday, Guaranteed
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If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of […]

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Data Journalism: A Simple Guide for Marketers
blog.hubspot.com

For as long as we can remember, newsrooms have used data to support their stories. Whether it’s elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that’ll add credibility to their claims.  However, in recent years, data journalism has become the norm in almost every industry. And as a result, […]

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A Simple Guide to Navigating Trending Content
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The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There’s a lot going on. As a result, there are also a lot of opportunities for brands to join […]

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising
blog.hubspot.com

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and […]

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How to Sort in Excel: A Simple Guide to Organizing Data
blog.hubspot.com

When it comes to Excel, here’s a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that’ll help you get it done with just a […]

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5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest
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Advertising is different from SEO. While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not. The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest. It’s important to choose one or two channels—and learn […]

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The Simple Guide to Moving Your WordPress Site to a New Domain
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We’re SEOs and marketers, right? Although we might know a bit of the technical stuff, that’s really more for developers. But sometimes, hiring a developer to help out with something isn’t possible. Maybe you can’t afford it, or maybe you would have to wait too long. That’s where you need to take matters into your own […]

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