Should

The Ultimate List of Websites Every Blogger Should Bookmark
blog.hubspot.com

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog’s publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn’t it be great if all of those helpful resources were just a mouse click away? That’s exactly what […]

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know
blog.hubspot.com

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice.  (In fact, if you’re highly experienced, you probably do all three at once.) But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound […]

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The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow
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If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. The fact that you’re here and ready to learn means that one day, you will […]

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New Data: Should You Include Social Media Icons on Your Homepage?
blog.hubspot.com

This post originally appeared on inbound.org and is reprinted here with permission. The purpose of any homepage is to act as a launching pad for users to find relevant information that’s specific to their needs. Deciding what to include on your homepage, however, is an endless conversation amongst marketers. If you’ve ever been a part of designing […]

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5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
blog.hubspot.com

When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being “a lot.” In fact, the wealth of data available to […]

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OOO, EOD, NRN? 20 Email Acronyms Everyone Should Know [SlideShare]
blog.hubspot.com

Confession: I used to speak like a robot. When I applied for my first job, I sounded something like Geoffrey the butler from The Fresh Prince of Bel Air mixed with IBM’s Watson: Hello Sir or Madam, This letter is to inform you of my supreme interest in the position of Marketing Associate currently available at your firm. […]

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7 Easy-to-Use Interactive Content Tools You Should Explore
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Imagine that a couple of your friends convince you to give speed dating a try.  “It’ll be fun,” they insist.  The next thing you know, you’re sweating your way through a seemingly never-ending carousel of two-minute dates. And when the hour […]

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How Many Links Should You Build to Your Website?
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What makes a great link? One that’s natural, not rich in anchor text, comes from an authoritative site, and is relevant, right? Well, you already knew that. It’s a topic that’s been beaten to death. Heck, I even have a 30,000 plus word guide that teaches you all about link building. But what about link-building velocity? […]

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