Should

The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow
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If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. The fact that you’re here and ready to learn means that one day, you will […]

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New Data: Should You Include Social Media Icons on Your Homepage?
blog.hubspot.com

This post originally appeared on inbound.org and is reprinted here with permission. The purpose of any homepage is to act as a launching pad for users to find relevant information that’s specific to their needs. Deciding what to include on your homepage, however, is an endless conversation amongst marketers. If you’ve ever been a part of designing […]

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5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
blog.hubspot.com

When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being “a lot.” In fact, the wealth of data available to […]

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OOO, EOD, NRN? 20 Email Acronyms Everyone Should Know [SlideShare]
blog.hubspot.com

Confession: I used to speak like a robot. When I applied for my first job, I sounded something like Geoffrey the butler from The Fresh Prince of Bel Air mixed with IBM’s Watson: Hello Sir or Madam, This letter is to inform you of my supreme interest in the position of Marketing Associate currently available at your firm. […]

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7 Easy-to-Use Interactive Content Tools You Should Explore
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Imagine that a couple of your friends convince you to give speed dating a try.  “It’ll be fun,” they insist.  The next thing you know, you’re sweating your way through a seemingly never-ending carousel of two-minute dates. And when the hour […]

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How Many Links Should You Build to Your Website?
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What makes a great link? One that’s natural, not rich in anchor text, comes from an authoritative site, and is relevant, right? Well, you already knew that. It’s a topic that’s been beaten to death. Heck, I even have a 30,000 plus word guide that teaches you all about link building. But what about link-building velocity? […]

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Why You Should Create More "Boring" Content
blog.hubspot.com

I started my content journey the same way many other marketers do: Trying to “go viral.” Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my […]

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4 Ways Healthcare Marketers Should Utilize Social Media
blog.hubspot.com

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this? Part of it […]

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