Should

19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
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Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms. […]

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6 Websites Every Growth Hacker Should Bookmark
blog.hubspot.com

I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept — or a new name for a classic concept, at least. But as a content creator, I’ve learned how […]

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What is Ad Tech and Why Should Agencies Care?
blog.hubspot.com

Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to […]

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What Should You Do if Someone Attacks You Online?
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Online trolls are an unfortunate part of life. While the Internet connects us, it also enables people to spew hate for no apparent reason. A survey from The Daily Mail, a leading UK news agency, provides insight into some of the platforms that attract the most trolls, with Facebook taking a commanding lead. I’ll be upfront […]

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17 Data Visualization Tools & Resources You Should Bookmark
blog.hubspot.com

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims. That being said, if […]

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Be a Better Teacher and Writer: 6 Teaching Techniques You Should Know
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Marketing is a chance for education. Sometimes, marketing takes the form of entertainment, but often, you get to assume the role of a teacher. This is really powerful. You can become one of the few educational influences in most people’s lives after they leave school. Beyond helping your business grow, inbound marketing allows you to […]

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7 Helpful Resources Every Email Marketer Should Bookmark
blog.hubspot.com

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the […]

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Medium for Publishers: What Media Companies Should Know
blog.hubspot.com

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And […]

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