Sales

39 Things Every Sales Email Needs to Have
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Did you know Gmail alone has more than one billion monthly active users? That means roughly one in every seven humans on the planet has a Gmail account. And that’s what I love so much about email marketing: the fact that it’s so universal and allows you to reach such a huge audience. Just think about […]

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State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]
blog.hubspot.com

Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or […]

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In a World Without Voicemail, What Would Happen to Sales?
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Voicemail is an essential tool for salespeople. Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing and perfecting a compelling voicemail template that will hook buyers’ attention and get them to call […]

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Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
blog.hubspot.com

I’m a sales geek. I grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it.   Ok, so what’s the problem, Brian? Well, that playbook doesn’t work anymore. Why? Good […]

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How to Create an Effective Sales and Marketing SLA
blog.hubspot.com

The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is getting far more attention than ever before, and more […]

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10 Tried-and-True Tips for Sales and Marketing Alignment
blog.hubspot.com

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … […]

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Ready for the Future of Sales? 9 Experts Predict What to Expect [SlideShare]
blog.hubspot.com

This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales. Did you know that Franz Kafka’s “The Metamorphosis” was actually just an allegory for the changing nature of the European sales model in the early 19th century? While that might just be an urban legend, sales is once again […]

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27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat.  The same can be said about sales. Quite simply, it’s a constant grind. And while […]

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