Revenue

How to Increase Revenue Without Acquiring New Customers
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What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers. While customer acquisition is great, it’s not always necessary if your primary goal is to […]

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How to Increase the Revenue Value of Your Homepage by 851%
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You never get a second chance to make a first impression. I think this is a fitting quote to demonstrate the importance of a great homepage. Once a visitor lands on your homepage, you need to impress them in a hurry. Failure to do this typically results in a lost conversion with the vast majority […]

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How to Improve Your Revenue Using Video Ads
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As a marketer, you always want to be ahead of the curve. The most effective tactics are always the ones that the majority of marketers either haven’t adopted yet or haven’t been successful with yet. One of the current tactics that fall into that category is the use of video in advertising. Very few marketers […]

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5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
blog.hubspot.com

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results. One possible reason is your team is missing the mark on some key campaign attributes. As you roll […]

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Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
blog.hubspot.com

Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing for mobile is only one way Facebook […]

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How to Turn Pinterest into a Revenue Generating Channel
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We all know Pinterest is popular, especially among the female demographic. But can it be leveraged to make you more money? Just like any other social network, it can be. To show you how, I’ve created an infographic that breaks down how you can make money from Pinterest. Click on the image below to see a larger […]

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2 Years, 5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth Strategy
blog.hubspot.com

The world “culture” is a little misleading. People often think that it’s about having foosball tables and free beer in the fridge. That has nothing to do with the culture. Culture is how people behave when you’re not looking.  – Will Dean  On this episode of The Growth Show, HubSpot CMO Mike Volpe sits down with […]

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Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
blog.hubspot.com

As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: […]

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