REALLY

What Really Captures People's Attention is THE Billion Dollar Question in Marketing [Video]
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22 Companies With Really Catchy Slogans & Brand Taglines
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Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
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I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. […]

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How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]
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As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re all […]

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What Consumers Really Want From Your Video Content [Infographic]
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Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

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There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
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Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders […]

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Is Display Advertising Really in Trouble?
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It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either. Many marketers complain about their effectiveness, too. Publishers are stuck in between both party’s complaints and many of them are reacting to this pressure. It […]

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Do You Really Need a Mobile Ecommerce App?
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Now that the shine is worn off of mobile commerce, we’re starting to see that some of the technology we got so excited about isn’t as useful as originally thought. If you’re considering a mobile app for your ecommerce business, you may want to take a look at some of the latest statistics. Better to […]

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