REALLY

Here's What It's Really Like to Ride in a Self-Driving Car
blog.hubspot.com

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got […]

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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
blog.hubspot.com

Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected […]

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What Really Captures People's Attention is THE Billion Dollar Question in Marketing [Video]
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22 Companies With Really Catchy Slogans & Brand Taglines
blog.hubspot.com

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
blog.hubspot.com

I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. […]

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How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]
blog.hubspot.com

As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re all […]

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What Consumers Really Want From Your Video Content [Infographic]
blog.hubspot.com

Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

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There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
blog.hubspot.com

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders […]

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