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18 Essentials to Creating a Trust-Boosting Facebook Page
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Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of today’s spam complaints. Just think of all the scam […]

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14 Essential Tips for an Engaging Facebook Business Page
blog.hubspot.com

Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, […]

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How to Create a Trust Seal on Your Checkout Page
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Trust is everything. If you can’t earn consumers’ trust, you’re fighting a losing battle. And what’s a specific area that makes many consumers wary? That’s simple. It’s the way in which businesses handle payment information. In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment. Research […]

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How to Tell a Gripping Story on Your About Page
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Your About page. It’s one of those requisite elements of your website that’s easy to overlook. But really, is it even that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting statistic. According to a study from KoMarketing, “52% of your visitors […]

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Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.
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Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based […]

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How to Customize Your Facebook Page: 7 Tips and Tricks
blog.hubspot.com

As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing […]

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A Detailed Guide to Creating the Best Landing Page Images Ever
blog.hubspot.com

Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you’ll need some great imagery to complete your landing page. After all, a picture says a thousand words. But what if you need to […]

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12 About Us Page Examples That Are Probably Better Than Yours
blog.hubspot.com

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web […]

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