How long does it take you to write marketing emails? If you’re anything like me, you put lots of thought, effort, and time into each and every word in the message. That’s what it takes to write actionable email newsletters. Your message is full of great content. You might even have some discounts, coupons, or […]
In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they’re not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.Here, we break down the […]
Email autoresponders are the holy grail of marketing. You set up a sequence of emails once, and you’re done. Thousands, possibly hundreds of thousands, of people will get exactly the same emails from you, in the same order. This allows you to create an unbelievably consistent level of service. Perhaps the most underrated benefit of […]
Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that’s pretty much everyone. We all love watching the performance of our content — the good and the bad. What was our open rate? Clickthrough rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. But then […]
The job of a marketer isn’t easy. You need to create great content, promote it, and then convert your hard-earned traffic into email subscribers. Because email is 40 times more effective than social media in customer acquisition, it can’t be ignored. But your work doesn’t stop there either. You need to cultivate a relationship with your […]
It’s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you’re doing — and some indication of how to improve. In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just […]
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Do you use title tags and meta description tags? Well of course you do because you already know about the meta tags that can help boost your search engine rankings. But did you know that meta tags actually affect your social media traffic? Sure, there is Google’s authorship tags, but what about Facebook and Twitter. […]