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How to Promote Your Event Online Like a Pro
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Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a booth set up […]

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32 Free Online Marketing Classes to Master Your Marketing Skills
blog.hubspot.com

I don’t know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a […]

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How to Do an Online Giveaway That Doesn’t Suck
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Who doesn’t want something for free? It’s a very enticing proposition. Some of my best business-boosting hacks have taken place when I’ve offered something free. I’ve given away free tools, free software, free headphones, free trips, free cash, and hundreds of free resources. Free is amazing. And hardly anyone will turn down a free gift, […]

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How to Learn Excel Online: 13 of the Best Resources for Excel Training
blog.hubspot.com

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. I’m […]

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What Should You Do if Someone Attacks You Online?
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Online trolls are an unfortunate part of life. While the Internet connects us, it also enables people to spew hate for no apparent reason. A survey from The Daily Mail, a leading UK news agency, provides insight into some of the platforms that attract the most trolls, with Facebook taking a commanding lead. I’ll be upfront […]

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How to Become a Great Online Community Manager [Infographic]
blog.hubspot.com

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. And guess what? It’s working. By creating an online community, you’re essentially creating a platform in which you can interact with your user base in a personal, meaningful way. For your audience, […]

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How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
blog.hubspot.com

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. Especially in the B2B sector, where […]

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The 5 Best Retention Marketing Tactics for Your Online Store
blog.hubspot.com

Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store’s lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them.  […]

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