I can’t get enough of mobile apps. Every time I hear about a new one, I immediately download it. The prospect of a new app with new functionality excites me the way a little kid gets excited to have ice cream or candy. Now that I’m a marketer, I’m always looking for apps that go […]
To master Facebook marketing, start with an overview of, well, Facebook marketing. This ebook is a nice place to start, and this one will teach you about the News Feed. Now, time to achieve an epic timeline. This will help you understand the ins and outs of Facebook Timeline.
To prove marketing ROI, you need to embrace your analytics — brush up on closed-loop analytics, and learn which metrics your boss actually cares about. To help you get support around those “fluffier” tactics, this post will help you with social ROI, and this one will help prove content ROI.
We all understand the need for visual content in our marketing, but don’t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. With all of these challenges ahead for marketers in an ever-increasingly visual web, it’s not hard to see why 55,000 people downloaded our […]
Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and
Keeping your reputation squeaky clean’s about more than just good PR. You need to monitor social media — use Social Inbox or read this guide for a higher-level overview.
First, make sure you’re following the rules. Read up on Sender Score and CAN-SPAM, and check that your email list is healthy. Now take that healthy list and segment it real good. For real efficiency, enroll it in an email workflow.
Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies … and it can get kind of stale. We’re all writing and reading about the same thing, so it becomes this vortex of similar content that can be hard to sift through […]