Aligning your sales and marketing teams means more than just signing a service level agreement (SLA). While SLAs are a great way to get both teams to collaborate on paper, alignment in practice happens when marketers and sales reps proactively seek to understand each other’s goals, activities, metrics, and obstacles.
Are you vying for a promotion? If so, you should make sure you’re doing everything you can to impress your boss. Whether you’re not as efficient as you could be during the day, or are having trouble hitting your numbers each month, there’s always room for improvement.
Throughout my undergraduate career, I was “that” student. No, not the teacher’s pet. No, not the one who skips class on the regular. I was that student who showed up to class 10 minutes early and took a seat in the front … just to debate my professors.
When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.
Uh … Um … so as I was saying … Well, basically … You know? At first glance, you might think I’m just a marketer suffering from a nervous breakdown after one
If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought
Whether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new inbound marketing platform, getting executive buy-in can be a challenge. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often […]
When I was little, I decided I wanted to be an astronaut. Then someone told me astronauts are really good at math, and I decided it wasn’t for me. A couple weeks later, I thought it’d be cool to be a farmer. But apparently farmers have to get up early. So I decided that wasn’t the job […]