“We’re getting to common version, which is a superset of the functionality being built in Rainbow 5, which uses version 2 of the Asian code,” said our new client in a kick off meeting. Yes, people really speak this way. Especially, when they work in complicated or regulated industries. While it’s one thing to banter […]
Writing for the web isn’t easy. Sure, you want to get your point across. That’s a given. But what you really want is to spark people’s interest, engage their emotions, maybe even generate some real excitement about the stuff you’re writing about. Heck, you’re excited about it. Is it so much to ask that others might get excited, too? […]
Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best […]
Quite often when I’m on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes. What I’m trying to explain to the audience is that no one starts out as a great photographer, writer, or filmmaker. We all start at zero and […]
As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be avoiding? In this post, not only will I break each one […]
I don’t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I’m deleting aren’t spammy, unpersonalized messages — they’re just poorly optimized for mobile. And I’m not the only person who does this.
I’m a big fan of snacking. I get full really quickly, so I tend to eat smaller main meals and then have a little something here or there throughout the day. A lot of this mid-morning and mid-afternoon snacking happens at my desk: Celery sticks (crunch), apples (nosh), banana chips (rustle, crack, crack).
First, make sure you know what smart content is and how it works. (Hint: It’s also known as dynamic content.) Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.