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Why Agencies Need to Take a More Modern Approach to Winning New Business
blog.hubspot.com

The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?” – they […]

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10 Tools That You Need to Use Before You Start Your Next Business
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Starting a new business takes a ton of work. Even with your initial passion, it’s never an easy undertaking. There are a great number of things that you need to research, plan out, get created, etc. before you “launch.” And you’ll always be wondering, “Did I forget anything?” What I’ve put together here is a […]

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Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
blog.hubspot.com

In the marketing world, like most facets of life and business, there’s a lot of pressure to come up with original ideas.  Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original — and that’s okay. An idea doesn’t have to be unique to […]

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
blog.hubspot.com

When I first got started blogging, I would get really hyped up when people shared my posts on social media. “Look! People are tweeting out my blog post!” I’d tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five. And then, something happened. One of my blog posts totally blew up on […]

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Do You Really Need a Mobile Ecommerce App?
blog.hubspot.com

Now that the shine is worn off of mobile commerce, we’re starting to see that some of the technology we got so excited about isn’t as useful as originally thought. If you’re considering a mobile app for your ecommerce business, you may want to take a look at some of the latest statistics. Better to […]

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Don't Use a CRM? Here Are 4 Reasons Why It Might Be The Solution You Need
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. In the early days of starting a business, you’ll encounter a dizzying array of acronyms — ROI, ARPU, CAC, LTV, MoM, NPV, just to name a few. One acronym is particularly important: CRM. Simply put, CRM — or […]

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What’s in Your SEO Arsenal? 6 Skills All SEOs Need to Have
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There’s no university degree for SEO. Yet, you’re expected to know a lot about many different things. This is why it’s so tough to define what a great SEO is. In most professional situations, knowing SEO alone is no longer enough. You also need to have your fair share of marketing, business, and PR skills. […]

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Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
blog.hubspot.com

Facebook is always experimenting with new advertising platforms to engage its user base. And it’s no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Optimizing for mobile is only one way Facebook […]

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