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10 MORE of the Most Remarkable Marketing Campaigns in History
blog.hubspot.com

If you read this blog, you know you’ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. We’ve even published SlideShare presentations about remarkable campaigns, as you may remember.

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How to Get The Most Out of Your Marketing Dollars
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When I started out as a marketer 11 years ago, online marketing was easier to leverage and more affordable. Over the years, the cost has drastically risen. From your pay-per-click ads to your expenses for organic marketing, costs continually rise. For example, if you wanted to increase your search engine rankings five years ago, you […]

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Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
blog.hubspot.com

Recently one of HubSpot’s very best partners decided to redo their well-regarded pricing page, saying “That model of ‘here’s everything for $X’ is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.” Their experience points to how hard it is for

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The Most Important Changes to Google AdWords in 2013
blog.hubspot.com

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I’m assuming you don’t want to make it your job … right? That’s what I thought. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most […]

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Here's Your Chance to Write a Happy Ending for the Most Heartwarming Christmas Story Ever
blog.hubspot.com

This post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to UATTR. Leo Grand’s story might be the best thing you will hear this year at Christmas, a real-life version of “It’s a Wonderful Life.”

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Essential Copywriting Tips for the 3 Most Important Pages on Your Website
blog.hubspot.com

Writing great copy for your business blog is obviously a big priority, given all of the traffic it can drive to your website and the leads it can generate. But what about copy on the other pages of your website? Your homepage? Landing pages? Even your “about” page? These also need to be optimized with […]

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10 Deadly Reasons Most Websites Fail [SlideShare]
blog.hubspot.com

22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born.

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Why Most Business Partnerships Don’t Work
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Finding a business partner may seem hard, but finding your rhythm with your business partner is much harder. Although I’ve worked with the same business partner for over 10 years now, it took us a few years to find our rhythm. Sure, things are great between us, and both of us are extremely happy, but […]

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