This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. “I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting.
Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. That’s like “doing marketing” without having any idea why you’re doing it or what you’re trying to accomplish.
For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. While one post on SEO snuck into the list of most shared content this week, the majority of this week’s most popular content centered around one clear topic: Twitter.
Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform — navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types.
Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. With so much on an inbound marketer’s to-do list each week — creating content, drafting emails, fine-tuning SEO, etc. — we marketers often don’t have enough time keep up with all the important marketing news, […]
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer […]
Last week, we tested out a new roundup format — the content our readers thought was good enough to share with their friends, coworkers, and maybe even family. Despite this content’s popularity on social media, it’s possible you missed these stories. So take a chance to catch up on the five most-shared posts from this […]
On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right?