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Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
blog.hubspot.com

While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook’s “Donate Now” button, it’s easier than ever for nonprofits to turn online engagement into meaningful monetary contributions.  About Facebook’s “Donate Now” Button The titan of social media has always been […]

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The 100 Most Expensive Keywords on Google [Infographic]
blog.hubspot.com

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is. If you’ve ever wondered what the […]

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The 5 Types of Content That Attract the Most Backlinks
feedproxy.google.com

In most cases, how you present your content is just as important as what you write about. Depending on how you structure your articles, what you include in them, and what media format you use to present them, your results will be different. Some posts are great for spreading through social media, but they may not […]

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Don’t Get Left Behind: The 8 Most Effective Link Building Tactics For 2015
feedproxy.google.com

Do you ever wonder if you’re wasting your time building links? Google has aggressively looked for ways to devalue links in its algorithms for quite a while. At first, you could just hop on to the next link-building tactic, but now, Google has a pretty good handle on how to factor links into its algorithm. That […]

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Quantify Your Results: The 14 Most Important SEO Metrics
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Many SEOs, especially those new to the game, have a constant feeling of uncertainty. They spend weeks or months working, but it’s really hard to see if the results are worth their time. Eventually, they (possible you) realize that without some way of tracking results, there’s no way of evaluating whether all the work you’ve […]

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Quantify Your Results: The 14 Most Important SEO Metrics
feedproxy.google.com

Many SEOs, especially those new to the game, have a constant feeling of uncertainty. They spend weeks or months working, but it’s really hard to see if the results are worth their time. Eventually, they (possible you) realize that without some way of tracking results, there’s no way of evaluating whether all the work you’ve […]

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CMO Tip: How to Make Sure Your Team Is Getting the Most Out of a Conference or Event
blog.hubspot.com

I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend. (SPOILER ALERT: It’s insanely valuable.) And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events. Some VPs and CMOs I know evaluate […]

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21 of the Most Inspiring Ad Campaigns of the Last 12 Months
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. A great idea can inspire. But it can also made you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes […]

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