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How to Become the Most Persuasive Copywriter on the Planet
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Copywriting, when compared to other forms of writing, is a different kind of animal. It’s not necessarily about writing well. It’s about writing persuasively. It doesn’t matter if you’re a world-class wordsmith or a literary genius. If you can’t effectively move readers through the proper sequence of steps and ultimately convince them to buy, your […]

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The Most Searched Agency Services, According to the Time of Year [New Data]
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According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. Knowing which services to offer and emphasize at different times of the year could help your agency stand above your competition. These search trends, based on seasonality, come down to […]

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Find Your Most Engaged Members and Donors with Inbound Marketing
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When it comes to reaching and engaging target audiences, distribution is only part of your marketing equation. In addition to choosing the right channels for generating visibility and making members aware of new opportunities, organizations need to develop compelling messaging and increase goals around newsletter subscriptions, new member sign-ups, existing member renewals, and donation. This […]

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Which Type of Ad Is Most Annoying? [Survey]
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It’s a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have you ever seen a co-worker bopping along to their Spotify playlist suddenly panic and start frantically tabbing through their browser trying to close the offending ad that snuck its way in? Was that co-worker actually you? Over the […]

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27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat.  The same can be said about sales. Quite simply, it’s a constant grind. And while […]

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Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
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While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook’s “Donate Now” button, it’s easier than ever for nonprofits to turn online engagement into meaningful monetary contributions.  About Facebook’s “Donate Now” Button The titan of social media has always been […]

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The 100 Most Expensive Keywords on Google [Infographic]
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Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is. If you’ve ever wondered what the […]

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The 5 Types of Content That Attract the Most Backlinks
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In most cases, how you present your content is just as important as what you write about. Depending on how you structure your articles, what you include in them, and what media format you use to present them, your results will be different. Some posts are great for spreading through social media, but they may not […]

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