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How to Be More Adaptable at Work: 6 Exercises to Try
blog.hubspot.com

13 years ago, content marketing didn’t really exist. Now it’s the top hiring area in the creative job market, with 25% of executives planning to grow their team this year. If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to learn new skills quickly, and constantly […]

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How to Get More Converisons by Optimizing Your Checkout Process
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Do your conversion rates need a boost? Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved. Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase. […]

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How to Charge More for Your Products by Enhancing the Perceived Value
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Any business selling products knows how important the profit margins are to its success. What if I told you that you could increase those profits without altering the products? Well, I’ve got good news. This is easily attainable if you can enhance the perceived value of your items. Then, you can charge more money for the […]

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How to Use Surveys and Interviews to Generate More Money for Your Business
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Businesses are at the mercy of their customers. The customer determines whether a company thrives, survives, or fails. That’s why you’re spending so much time, effort, and money on various marketing campaigns. Targeting new customers. Trying to retain existing customers. Figuring out how to squeeze some additional profits from your best customers. It may be […]

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7 Books That Will Help You Develop More Empathy
blog.hubspot.com

When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routine for a few years. He […]

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How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More
blog.hubspot.com

Have you ever looked through your Instagram feed and wondered how some people make their photos look just so good with just a smartphone and a free app? Whether I’m looking at mouth-watering photos posted by food brands or adorable photos of cuddly Instagram stars with four legs, I’ve had my share of photo envy. […]

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Your Content Strategy Needs More Consistency
blog.hubspot.com

If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as […]

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How to Get More Done by Doing Less
blog.hubspot.com

Productivity is generally thought of in terms of, “How do I get more done?” If we’re lucky, we work in teams and environments where that perspective is at least softened by combining it with a measure of efficiency or impact, but even then we don’t fully escape the rat-race-like pursuit of more. In fact, we […]

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