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Why Agencies Need to Take a More Modern Approach to Winning New Business
blog.hubspot.com

The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?” – they […]

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These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months
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You don’t need me to tell you how potent content marketing is. I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” You get it. But […]

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How to Get Your Boss to Invest More Money in Content Marketing This Year
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How to Get Your Boss to Invest More Money in Content Marketing This YearContent marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video. Still, there’s a surprising number of […]

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How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
blog.hubspot.com

The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses — and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at […]

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How to Write 5 or More Articles a Week and Not Burn Out
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If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time, you don’t see instant rewards. So, how do some people write three, five, or even ten articles every week? You might think that they work […]

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Why Your School Needs More Than an "Apply Now" Button [New Ebook]
blog.hubspot.com

Large purchases require a lot of consideration from buyers—and for prospective parents and students, choosing a school is no different. This means that schools who only give students or parents the option to “Apply Now,” are missing out on a big opportunity. Think about it this way, you wouldn’t go to a car website and buy a new SUV […]

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6 Unscalable Tactics That Will Get You More Customers
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The biggest problem most businesses have is getting more customers. Business owners believe that if they could just find that one magic growth tactic, their business would be set. Unfortunately, the vast majority of them will never find that tactic. And while they’re searching for that magic bullet, they’re passing up on smaller, unscalable tactics that […]

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17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
blog.hubspot.com

Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and […]

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