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The Character Count Guide for Blog Posts, Videos, Tweets & More
blog.hubspot.com

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit […]

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The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles
feedproxy.google.com

On the surface, blogs appear to be fountains of free-flowing information. You read lots of rich and valuable research. You collect plenty of juicy data. You discover how to do a valuable task. And, sure, some blogs are happy with lots of traffic and satisfied visitors. But most content marketers know that blogs have the […]

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March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
blog.hubspot.com

March is known for a few major holidays and events. St. Patrick’s Day, U.S. college basketball tournaments, and the start of spring, to name a few. After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world’s biggest social network launched ephemeral […]

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How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
blog.hubspot.com

Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But is all this video […]

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February Social Media News: Weather on Facebook, SNL on Snapchat & More
blog.hubspot.com

We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social […]

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Why Agencies Need to Take a More Modern Approach to Winning New Business
blog.hubspot.com

The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?” – they […]

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These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months
feedproxy.google.com

You don’t need me to tell you how potent content marketing is. I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” You get it. But […]

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How to Get Your Boss to Invest More Money in Content Marketing This Year
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How to Get Your Boss to Invest More Money in Content Marketing This YearContent marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video. Still, there’s a surprising number of […]

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