When it comes to social media, many of us take an “if you build it, they will come” approach. Popular advice tells us that consumers want to be able to connect and engage with brands on just about every platform imaginable, so your brand should hop on any new platform immediately. (What’s your Ello strategy, by […]
The new world of marketing is increasingly visual. It’s no coincidence that the newest and fastest-growing social networks on the web — like Pinterest, Instagram, and Snapchat — are focused primarily on visual content. So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social […]
Managing social media accounts for a brand, no matter how big or small, is not easy — and one of the biggest and most consistent challenges is staying organized. Between managing social promotion goals from different departments, staying up-to-date on
All right, so most of us haven’t even picked out our Halloween costumes yet. But for marketers everywhere, it’s just about that time where we need to start sipping the proverbial egg nog and thinking about our holiday marketing strategies.
You already know social media marketing is a channel that can drive traffic and sales, but the question is: are you actually seeing an increase in traffic or sales? Chances are you are not. Why? Because you are using obsolete tactics that aren’t effective anymore. If you want to change that, just avoid these 7 […]
Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one specific gender, it will affect which social sites you’ll need to target. In order to save you time, I’ve analyzed all the popular social […]
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so — an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent […]
A sinking feeling in your gut. A spike of adrenaline. Maybe a little sweating. Whether you’ve posted something to your company’s social media account that you didn’t mean to or didn’t realize the implications of, or you’re on the receiving end of a high volume of incoming criticism, your