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Media | - Part 4

Media

Inside BuzzFeed With Jonah Peretti: The Secrets to the Media Empire's Growth [Podcast]
blog.hubspot.com

When Jonah Peretti was in college, he didn’t think he’d be founding and growing two of the biggest internet media empires in the world. He was an environmental studies major who took computer classes on the side — but he was always curious about why ideas spread.  Ten years after he graduated college, this same curiosity […]

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Agility in Digital Media: 6 Steps to Follow
blog.hubspot.com

Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. At the same time, the economics of the media landscape are changing. Price points on direct-sold ad revenues are declining, and costs per acquisition (CPAs) for new eyeballs are rising. Change needs to happen, but it doesn’t […]

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know
blog.hubspot.com

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice.  (In fact, if you’re highly experienced, you probably do all three at once.) But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound […]

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17 Tools That’ll Take Your Social Media Marketing Results to The Next Level
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Social media is a wasteland of productivity. Marketers use social media to grow their businesses. Most, however, are wasting their time. I’m not saying social media is a bad marketing channel. In fact, as you’ve seen in the nutrition site case study, I use platforms such as Facebook to drive tons of quality traffic to […]

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Don’t Waste Your Time: 6 Ways to Be More Efficient on Social Media
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Most marketing strategies begin with a few things: content, products… and social media. While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming 92% of marketers in 2014 reported that they place high value on social media. In the modern marketing landscape, social media allows you to […]

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30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]
blog.hubspot.com

You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. If you love social media the way […]

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New Data: Should You Include Social Media Icons on Your Homepage?
blog.hubspot.com

This post originally appeared on inbound.org and is reprinted here with permission. The purpose of any homepage is to act as a launching pad for users to find relevant information that’s specific to their needs. Deciding what to include on your homepage, however, is an endless conversation amongst marketers. If you’ve ever been a part of designing […]

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Stop Guessing: Here’s a Social Media Strategy That Works
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Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly. I assure you it’s possible. My nutrition blog case study received over 9,000 […]

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