Media

Which Social Media Network Makes Us Feel the Worst? [New Data]
blog.hubspot.com

I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process.  It began last fall, where much of social media was full of contention and — as it was later revealed — dripping with promoted political content with links to Russia. Everyone was digitally screaming at […]

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7 Social Media Fails to Avoid in 2017
blog.hubspot.com

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own […]

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12 Free Social Media and Brand Monitoring Tools We Love (and Why)
blog.hubspot.com

Reputation is everything. And on the internet, that couldn’t be more true. It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of […]

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How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment
blog.hubspot.com

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. But almost all social media pros will agree upon one: news feed […]

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The Future of Social Media Is Here: These Are the Trends You Need to Know
blog.hubspot.com

It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]

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July Social Media News: Snapchat Links, Instagram Photo Replies & More
blog.hubspot.com

In the age of the 24-hour news cycle, it’s tough — scratch that — it’s impossible to keep up with every single story that comes out. And that’s especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, “So … where should I post […]

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How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms
blog.hubspot.com

Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degree to make compelling videos for […]

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Social Media Copywriting: How to Compose Text for 5 Different Channels
blog.hubspot.com

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social […]

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