Media

12 of the Sassiest Brands on Social Media
blog.hubspot.com

Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share personality and humor on social media, it’s delightful — and it captivates the collective internet. It’s funny when brand accounts […]

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No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
blog.hubspot.com

I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published […]

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How to Learn Social Media Marketing: 30 Resources for Beginners
blog.hubspot.com

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put […]

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Which Social Media Network Makes Us Feel the Worst? [New Data]
blog.hubspot.com

I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process.  It began last fall, where much of social media was full of contention and — as it was later revealed — dripping with promoted political content with links to Russia. Everyone was digitally screaming at […]

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7 Social Media Fails to Avoid in 2017
blog.hubspot.com

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own […]

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12 Free Social Media and Brand Monitoring Tools We Love (and Why)
blog.hubspot.com

Reputation is everything. And on the internet, that couldn’t be more true. It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of […]

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How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment
blog.hubspot.com

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. But almost all social media pros will agree upon one: news feed […]

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The Future of Social Media Is Here: These Are the Trends You Need to Know
blog.hubspot.com

It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]

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