Marketing

6 Viral Video Marketing Examples That Will Never Get Old
blog.hubspot.com

Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add […]

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The Digital Marketer’s Guide to Programmatic Marketing
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The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI. This evolution has largely been fueled by data and predictive analytics. And what I love is the power that small-scale marketers […]

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16 Video Marketing Statistics to Inform Your Q4 Strategy [Infographic]
blog.hubspot.com

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.  […]

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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)
blog.hubspot.com

A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen to receive a dozen cupcakes, and […]

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How to Turn Your Marketing Team Into Your Agency's Best R&D Department
blog.hubspot.com

Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests — and not just because I’m always hungry (which I am). I do it because I would never want to serve something new to my guests that I can’t be […]

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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
blog.hubspot.com

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy […]

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The Best of B2B Marketing Content: 9 Examples
blog.hubspot.com

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. But alas […]

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The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups
blog.hubspot.com

At this point, everyone knows that e-commerce is no longer “the next big thing” — it’s the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year. The e-commerce space is a hot, crowded market, and the brands that rise to the top will […]

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