Marketing

9 Brands That Thrive Without a Traditional Marketing Budget
blog.hubspot.com

“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun […]

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6 Predictions for the Convergence of IoT and Digital Marketing
blog.hubspot.com

We’re on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. That sounds amazing … but what’s the Internet of Things? The Internet of Things is the connection of everyday […]

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10 Examples of Amazing Viral Marketing Videos
blog.hubspot.com

93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your […]

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Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
blog.hubspot.com

What was the last great idea you had for growth?  No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead […]

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AI in Marketing: 10 Early Use Cases
blog.hubspot.com

Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn’t arrived yet. Maybe in another few decades, along with flying cars. But the truth is, artificial intelligence is already here, and you probably engage with it more […]

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How to Start Using Video in Your Marketing
blog.hubspot.com

Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it. That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible. And right now, that means creating video content. […]

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Just Getting Started With Video Marketing? Here’s the First Video You Should Make
blog.hubspot.com

One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to read blog and news content. But […]

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Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
blog.hubspot.com

The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.   Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they’re doing—and how to tweak their performance to become fine-tuned revenue generating machines. How to Track Cost Per […]

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