When we started Crazy Egg, my co-founder and I barely had enough cash to support the business. We didn’t have a ton of paying customers, and the business was losing roughly $30,000 a month. And although that doesn’t seem like a lot of cash, when you are self-funded and living in your parent’s house, it […]
Over the years I’ve been privileged to work with companies of all sizes… from startups to fortune 500 companies. The reason they typically hire me or other consultants is because their internal marketing campaigns are failing. No matter what size the company is, within three months they cut their new internal marketing initiatives because they […]
Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.