Marketing

An Insider's View: Inbound Marketing in Europe Versus the U.S.
blog.hubspot.com

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe — because, well, it’s a bit different than in the U.S. In this blog post, I wanted to continue that

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7 Awkward Marketing Moments Guaranteed to Make You Cringe
blog.hubspot.com

Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings.  If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company’s trying to […]

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Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
blog.hubspot.com

You’re smart. You’re already aware that content plays a huge role in today’s world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites — but the rest of the world is still catching on. 

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The Advanced Guide to Content Marketing
feedproxy.google.com

You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one breaks it down from A to Z. Due to this, I decide to write The Advanced Guide to Content Marketing along with the […]

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Timeless, Not at All Offensive Snippets From a 1964 Marketing Textbook
blog.hubspot.com

Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that’s not why he was skipping along so merrily.

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How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget
feedproxy.google.com

When we started Crazy Egg, my co-founder and I barely had enough cash to support the business. We didn’t have a ton of paying customers, and the business was losing roughly $30,000 a month. And although that doesn’t seem like a lot of cash, when you are self-funded and living in your parent’s house, it […]

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How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget
feedproxy.google.com

When we started Crazy Egg, my co-founder and I barely had enough cash to support the business. We didn’t have a ton of paying customers, and the business was losing roughly $30,000 a month. And although that doesn’t seem like a lot of cash, when you are self-funded and living in your parent’s house, it […]

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Why Most Marketing Campaigns Fail Within 3 Months
feedproxy.google.com

Over the years I’ve been privileged to work with companies of all sizes… from startups to fortune 500 companies. The reason they typically hire me or other consultants is because their internal marketing campaigns are failing. No matter what size the company is, within three months they cut their new internal marketing initiatives because they […]

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