Marketing

Which Content Marketing Strategies Have the Biggest Impact on Keyword  Rankings?
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The term “content marketing” is a wide umbrella. It encompasses a plethora of different strategies and techniques. But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs). This is important because organic traffic is the number one […]

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4 Ways to Use Audio in B2B Marketing
blog.hubspot.com

When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time? I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible […]

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Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
blog.hubspot.com

In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating […]

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The Sky's the Limit: 7 Weird Inventions That Were Big Marketing Hits [Infographic]
blog.hubspot.com

It’s happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it “sells like hotcakes,” as the saying goes — and you think to yourself, “Well, I could have invented that.” But there’s a reason why these products sell. They come with a use that’s […]

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Micro-Influencer Marketing: A Comprehensive Guide
blog.hubspot.com

Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes — we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer. Loki the Wolfdog’s Instagram post is a successful example […]

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Marketing Research to Bookmark for Your Next Blog Post
blog.hubspot.com

If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more […]

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How to Insert Google Calendar, Apple Calendar & Outlook Event Invites Into Your Marketing Emails
blog.hubspot.com

Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I’m guessing that’s happened even to the most type-A of us. Well, if you’re an email […]

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Want to Know How to Make Influencer Marketing Work?
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The Internet is a noisy, overcrowded place. Building momentum for your brand is often an uphill battle, and getting your audience to buy in can be daunting. So, how do you get people to take you seriously? How can you go from being just a little fish in a vast ocean to becoming a recognizable brand or […]

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