Marketing

Stop Measuring These Vanity Metrics in Your Marketing Campaign
blog.hubspot.com

There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of you as soon as you log into […]

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The Ultimate Guide to Generation Z Marketing
feedproxy.google.com

Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers. But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be referred to as: Post-Millennials Homeland […]

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The State of Video Marketing in 2018 [New Data]
blog.hubspot.com

It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another […]

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Use Design Thinking to Solve Your Toughest Marketing Challenges
blog.hubspot.com

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. In other […]

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Here Are the Top Marketing Design Trends for 2018 [Infographic]
blog.hubspot.com

Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection — which boasts over 170 million […]

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Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]
blog.hubspot.com

Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we […]

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The 6 Biggest Marketing Lessons HubSpot Learned in 2017
blog.hubspot.com

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought […]

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The Top 9 Marketing Trends to Look for in 2018
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The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. You don’t want to be the last one to jump on the bandwagon. […]

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