Marketing

15 Marketing Job Titles For the Skill Sets You Want at Your Company
blog.hubspot.com

There are some weird job titles cropping up across the globe, and I bet you’ll never guess what the most popular one was in the U.S. last year for that category. It was “rockstar” — followed closely by “guru” and “ninja.” You read that right. Ninja. Contrary to the images they conjure, these titles weren’t […]

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6 Ways Marketing Content Can Support a Customer Service Team
blog.hubspot.com

“Hold on, let me just confirm the solution for you,” the service rep responds as she scrambles to look up the answer to a customer’s question. It’s the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn’t have done that yourself. Customers […]

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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]
blog.hubspot.com

Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” […]

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Stop Measuring These Vanity Metrics in Your Marketing Campaign
blog.hubspot.com

There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of you as soon as you log into […]

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The Ultimate Guide to Generation Z Marketing
feedproxy.google.com

Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers. But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be referred to as: Post-Millennials Homeland […]

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The State of Video Marketing in 2018 [New Data]
blog.hubspot.com

It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another […]

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Use Design Thinking to Solve Your Toughest Marketing Challenges
blog.hubspot.com

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. In other […]

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Here Are the Top Marketing Design Trends for 2018 [Infographic]
blog.hubspot.com

Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection — which boasts over 170 million […]

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