Marketers

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
blog.hubspot.com

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that “great content is the best sales tool in the world.” If this is true, then content really must be king.

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Google Trends Makes Search Data More Useful for Marketers
blog.hubspot.com

Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. 

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8 Up-and-Coming Design Trends Marketers Should Know About
blog.hubspot.com

Have you ever felt like every time you mastered a new design technique, there’s something else new and exciting that you see on websites? I know how you feel. There will always be new design trends we’ll hear about regularly and learn from. Some of these trends are long-lasting ones, though.

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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
blog.hubspot.com

This post originally appeared on Inbound Ecommerce, the brand new ecommerce section of the HubSpot Inbound Marketing Blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search […]

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Why All Marketers Should Be Thinking Mobile
feedproxy.google.com

Did you know that 58% of people who own smartphones have used them for store-related shopping? It’s no surprise that ecommerce and brick-and-mortar companies are all working hard to bring mobile shopping options to their customers. The real question is: are you leveraging mobile technology? It’s estimated that 63% of people expect to do more […]

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