Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. Let’s say his name is Malcolm Marketer. Pretend that you’re now observing what he does.
Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing. So, how can you facilitate the whole process? You can use a number of tools that can help you generate ideas, make the writing process easier, and […]
Not everyone who works in marketing imagined they’d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. Recently, there was a discussion on
There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas.
In the beginning, the concept of influencer marketing was really simple: Make friends with the most respected people in your community and they, in turn, would talk about you in a positive way and (ideally) recommend you to potential customers looking for the service or product you offer.
On the surface level, there seems nothing harmful about selfies. At their worst, they’re an annoying pop culture trend based on intentionally choreographed photos that speak to the self-indulgent nature of the person taking them. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All […]
Though I’ve never had the word “marketing” in my job title and it hasn’t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. In short, I […]
For startups looking to get going with PPC, it can be overwhelming. There’s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. But with careful consideration, thoughtful planning, and the right hacks, PPC